1. Introduction

Welcome to Fables! We are passionate about enriching children's lives through personalized storytelling that captures their imaginations and fosters a love of reading. This Privacy Policy details our approach to handling your personal information and your child's information. By registering with Fables, using our website, or accessing our services, you acknowledge and agree to the practices described in this detailed document.  

2. Information We Collect  

* Personal Information: When you create an account with Fables, you provide us with your name, email address, and phone number. For personalizing storybooks, we may also ask for detailed information about your child, including but not limited to their name, age, personal interests, and photographs, always with your explicit consent.
* Usage and Device Information: Each time you visit our site or interact with our services, we automatically gather data such as your IP address, the type of browser you use, your operating system, and your navigation paths through our site. This information helps us better understand how our services are used and optimize them for you and your child.
* Location Data: Using your IP address, we determine your approximate location. This assists us in customizing our service according to your local educational standards and legal requirements.

3. How We Collect Your Information

* Directly from You: Most of the data we collect comes directly from you when you input it while using our services, during registration, or when setting up a personalized profile for your child.
* Automatically through Our Services: We use cookies and similar tracking technologies to collect data about your interaction with our website, which helps us tailor your experience and gather usage statistics.
* From Third Parties: Occasionally, we may receive information about you from third parties, such as social media platforms, when you choose to link these accounts with our service.

4. Children’s Privacy

Protecting the privacy of young children is especially important to us. We adhere strictly to the Children's Online Privacy Protection Act (COPPA) and similar global standards. We do not knowingly collect any personal information from children under the age of 13 without obtainable parental consent. If a parent believes that their child has provided us with personal information without their consent, they should contact us immediately. We will remove such information and terminate the child's account promptly.  

5. Use of Your Information  

* Customizing Services: We use the information provided by you to create personalized storybooks that are tailored to your child's preferences and developmental needs.
* Communication and Support: We use your contact details to send you service updates, respond to inquiries, and provide support. This may include technical notices, updates, security alerts, and support and administrative messages.
* Marketing and Promotions: With your permission, we may use your information to send promotional messages and marketing materials about new products, special offers, and other news about our services. You can opt-out of these communications at any time by following the instructions provided in the emails or by contacting us directly.

6. Sharing of Information

* With Service Providers: Our trusted third-party service providers perform various functions such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We only share your information with these parties in connection with the services they perform for us, and they are obligated to protect your information and use it only as directed by Fables.
* Compliance with Laws and Law Enforcement Requests: We may disclose your information to respond to subpoenas, court orders, or legal processes, or to establish or exercise our legal rights or defend against legal claims. This includes cooperating with law enforcement agencies to ensure the safety and security of our users.
* Business Transfers: As we continue to develop our business, we may buy, merge, or partner with other companies. In such transactions, user information may be among the transferred assets. We will notify you of any such changes and ensure that the new entity adheres to the same privacy standards.

7. Data Security
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We take the security of your data seriously and have implemented industry-standard measures to protect your personal information from unauthorized access, use, alteration, or destruction. These measures include advanced encryption technology and secure server infrastructure. However, no internet-based site can be 100% secure, hence we cannot guarantee absolute security. We also conduct regular security audits and update our security practices to address new threats and vulnerabilities.  

8. International Data Transfers

Your information, including personal data, may be transferred to — and maintained on — computers located outside of your country or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction. If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including personal data, to the United States and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer. We take steps to ensure that your data is treated securely and in accordance with this Privacy Policy regardless of where it is processed.  

9. Your Rights  

* Access and Correction: You can review and change your personal information by logging into the website and visiting your account profile page. You may also send us an email to request access to, correct, or delete any personal information that we have collected about you. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
* Opt-Out of Marketing Communications: You may opt-out of receiving promotional emails from us by following the instructions in those emails. If you opt-out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.
* Data Portability: Under certain circumstances, you have the right to request the transfer of your personal information to another party. This can include the data you have provided to us in a structured, commonly used, and machine-readable format.
* Right to Erasure: You have the right to request that we delete your personal information. We will comply with your request unless we have a lawful reason not to do so, such as to comply with legal obligations, resolve disputes, or enforce our agreements.
* Restrict Processing: You have the right to request that we restrict the processing of your personal data in certain circumstances, such as when you contest the accuracy of the data or object to us processing it. This means that while we store your data, we will not process it further until the issue is resolved.

10. Data Retention

We retain your personal information for as long as necessary to provide you with our services, comply with our legal obligations, resolve disputes, and enforce our agreements. The retention periods can vary significantly based on the type of data and how it is used. For example, we may retain your contact information for as long as your account is active and for a reasonable period thereafter to maintain a record of our interactions with you.  

11. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to analyze trends, administer the website, track users’ movements around the website, and gather demographic information about our user base as a whole. Cookies are small data files that are placed on your device to help the website function properly and to improve your user experience. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on our website or service.  

12. Managing Cookies

Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may affect your overall user experience, as it will no longer be personalized to you. It may also stop you from saving customized settings like login information. Instructions for managing cookies typically vary from browser to browser.  

13. Third-Party Links

Our services may contain links to other websites not operated or controlled by Fables. These links do not imply any endorsement of, or association with, the third-party sites. We are not responsible for the content or privacy practices of these sites. We encourage you to review the privacy policies of any third-party sites you visit to understand their information practices.  

14. Children’s Data Security Measures

In addition to complying with COPPA, we have instituted additional safeguards to ensure that children’s data is protected. This includes regular security audits, training our staff on data protection best practices, and implementing access controls to ensure that only authorized personnel can access children’s data. We also use secure methods to collect, store, and transmit children’s personal information, and we limit the amount of data collected to the minimum necessary for providing our services.  

15. Data Breach Response

In the event of a data breach, we will promptly notify you and any applicable regulator of a breach where we are legally required to do so. We will take all necessary steps to mitigate the impact of the breach and to prevent any future breaches. Our response plan includes identifying the cause of the breach, assessing the potential risk to individuals, and implementing measures to address and contain the breach.  

16. International Users

Our digital operations are conducted, in whole or in part, in the United States. Regardless of where you live, you consent to have your personal data transferred, processed, and stored in the United States, and allow Fables to use and collect your personal information in accordance with this Privacy Policy. We ensure that any transfer of personal data outside the European Economic Area (EEA) is done in accordance with data protection laws and that appropriate safeguards are in place.  
17. Governing Law

This Privacy Policy is governed by the laws of the State, without regard to its conflict of laws principles. You agree to submit to the jurisdiction of the courts for the resolution of any disputes arising from or related to this Privacy Policy and/or your use of the Site. Any claims or disputes arising out of this Privacy Policy will be resolved in accordance with the law.  

18. Your California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA). This includes the right to know what personal information is being collected about you, the right to access your personal information, and the right to request that your personal information be deleted. To exercise these rights, please contact us at hello@fablesfactory.com. We will respond to your request in accordance with applicable law.  

19. European Union Privacy Rights

If you are a resident of the European Union, you are entitled to additional rights under the General Data Protection Regulation (GDPR). This includes the right to access, correct, delete, restrict processing of, and object to the processing of your personal data. You also have the right to data portability. To exercise these rights, please contact us at hello@fablesfactory.com. We will respond to your request in accordance with applicable law.  

20. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our information practices. If we make any material changes, we will notify you by email (sent to the email address specified in your account) or by means of a notice on this site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices. Continued use of our services after any modifications to the Privacy Policy will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified policy.  

21. Contact Us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this website, please contact our Data Protection Officer at hello@fablesfactory.com. We are committed to addressing your questions and concerns promptly and transparently.